RESEARCH OF MARKETING COMMUNICATION OF SPORTS BRANDS

comparative analysis of the use of hedges & emphatics in english and persian academic research articles of sociology & psychology

چکیده ندارد.

Sports Tourism Marketing

Research dealing with the motives of sports tourists from a marketer’s perspective remains underdeveloped. This chapter describes the phenomenon of sports tourism and aspires to examine with an empirical study the motives of winter and summer sports tourists. The first sample (n=339) was comprised of active as well as passive summer sports tourists. The second sample (n=477) only focused on act...

Sports Management and Marketing

on the status of mixed methods research in applied linguistics

چکیده ندارد.

Sports marketing: an examination of academic marketing publication

Looks at the sports industry and addresses the current situation for authors seeking to publish in the area of sports marketing. Sports currently represents the eleventh largest industry in the USA. Despite this, there are few mainstream marketing journals willing to publish manuscripts on sports marketing. In an effort to circumvent this problem, some sports marketing authors have `̀ disguised'...